Cafe Logo

Alongside my cafe redesign, I decided to create new branding for the cafe in order to marry this with the new interior. From this I have thought about adding hand drawn elements and natural elements to link with the interior.

For the logo I have used a bold font so it is easy to recognise and clear to read. The hand-drawn motif is to add the homemade and personal values of the brand as well as reflect the surroundings of the cafe. The motif and text has been used to circle around the cafe name to symbolise the elements that make the cafe who they are. I’ve also designed other branding elements such as Business cards, Loyalty cards, Signage in and outside of cafe, Takeaway packaging, Reusable cups, Menus, Uniform. The designs either contain the motif of the logo or the pattern I designed for the interior. This is to ensure a cohesive look through the cafe and branding.