Logo & Packaging Design

Alongside my wellness studio redesign, I redesigned the studio's logo to be more fitting with their values. The sans serif font chosen for the new logo has a hand drawn style to it to add texture and more personal touch. The text has been warped to create a circular logo reflecting the shape of waves to link with the brand’s love for the sea. I also have created mock-ups to show the versatility of the logo and how it could be used in other elements of branding.

​

The packaging has been designed using texture created from watercolours and salt. This creates a calming, gentle backdrop for the logo to stand out on. Each label is coloured according to it’s ingredients. The Buddha balm brown to reflect the use of cacao butter. The Facial oil yellow to show the use of meadow foam and then the blue to reflect lavender used in the toner. Keeping the packaging minimal will help reflect the natural and handmade character of the products.